This website dedicated to Leaders and Managers finding better ways to Coach

If you ever tried to get

someone to change,

you'll know how difficult it is. 

Whether you are an experienced CEO or a qualified professional manager, you would probably have been challenged with such a situation.

Struggling to coach can cost you:

  • Time
  • Opportunities
  • Your Credibility 
  • Your Self Esteem

And you thought a

professional certificate and coaching hours would help you...

(but it did not...)

How current Leaders and Managers approach Coaching

E - Explain

Explain why things are going so wrong or what needs to be done.

P - Progress

Setting a deadline to see results

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The lack of people-centric approach means that people may not feel appreciated. 

Psychology Session

Real transformation happens only when people feel empowered

and people only feel empowered when they feel that they are being 'heard'.

How do I know?

Hi, my name is

Jace Tan

I am the author of 'D.E.E.P Coaching'
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  • I have coached executives in middle and upper management to success.
  • I spent the last 17 years working with successful people and interviewing them on their secrets to success.
  • I have trained and profiled more than 10,000 people.
  • I am the Master Trainer for IDENTI3 profiling and have certified many capable Coaches.
  • I conducted the largest psychometric studies consisting of 11,037 people in Singapore and has attained amazing insights to the population. 
  • I founded 'D.E.E.P Coaching' and written many books including 'The Genius Matrix'.

You won't believe until you see this

List of my Clients
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Why am I letting you into this SECRET?

Over the years, I have built my skills in psychology and coaching that few can match. 
However, I witness many men and women struggling to coach others. The people whom they are coaching do not seem to benefit. 
As a father of a young daughter, I know that one day, she will be mentored by someone. And I wish that person would have my same coaching skill. 
I also wish to leave this place better than when I inherit it. 
So, I worked to reach out to more people like you.

I made D.E.E.P Coaching method a FREE resource 

for Managers and Leaders

D.E.E.P Coaching process is a simple yet powerful participant-focused method of getting amazing results
Psychology Patient

How does D.E.E.P differ?

Real transformation happens only when people feel empowered, and people only feel empowered

when they feel they are being ‘heard’.

D - Download

 Listen; show empathy; no judgment.

Utilize the 7 Stages of Grief during this phase

E - Explain

 Clarify why things turn out in a certain way;

give insights of the client’s personality and behavior; give closure

E - Explore

 Explore choices and options; illustrate possibilities through hidden

potential in personality; offer Reframing and Reskilling perspective

P - Progress

Decide on next course of action

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D.E.E.P compared to other form of Coaching

D.E.E.P Coaching puts people first and solutions second

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Why is D.E.E.P so transformational?

 As the adage goes: ‘When the cup is full, you can’t add any more water’ – and so it is with clients.

People, whether they are in a healthy state of mind or emotionally

distressed, come with emotional baggage; their cup is already full.


It is only by ‘emptying the cup’ first that you can then add in water of your own; only then can you help the client to take their first steps towards  transformation.

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People who love

Real People, Real Testimonies

D.E.E.P Coaching

Watch what the managers of KFC and Pizza Hut

has to say about 'D.E.E.P Coaching'

"Simple yet powerful concept that will significantly change the way we (Coaches) coach."

Frederick Toh

Executive Coach


"What can I say? I enjoyed reading your other books and this one came at no surprises. With your years of experience in Coaching, you have hit the nail on the head (again)!"

Judy Seah

Marketing Manager

'As an Educator for more than two decades, I have never come across such astonishing concept -  Simple to understand, Easy to implement and Effective for the Teacher.'

Tess Yeoh

MOE Teacher

Use D.E.E.P Coaching

to turn every 




Wait! I need more


What do you provide?


DEEP COACHING is a 50 page book for Leaders, Managers, Teachers and Coaches. 

Deep Coaching allows you to become a sympathetic, charismatic leader that your teammates will look up to. 

In this book, you will learn the key concept of DEEP Coaching and how to execute them.

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(For a limited time)

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Want to transfor your leaders and managers into Transformation Coaches? 

We can help you!

We run physical classes as well as virtual classes. Send us more details of what you have in mind?


DEEP COACHING Certification

You are excited about DEEP Coaching as much as we do and wants to be formally trained in this. 

We have put together a 4 hour online training schedule to guide you through the steps. Graduates get a certificate from us and referral for coaching opportunities. You join our family of Coaches and get discounted rates for future Coaching courses.  


DEEP COACHING Master Trainer Accreditation

You are excited about DEEP Coaching as much as we do and wants to train other trainers.

We have put together a 8 hour online training schedule to guide you through how to canvas to potential trainers, coaches, leaders and managers. 

You join our family of Master Trainers and also conduct classes that we assemble.